| Term |
Definition |
Example |
| Applications |
Provides suggested uses and applications for the product or service |
Supports market assessment activities |
| Available in IMS Store |
Is the product available to purchase online in the IMS Store? |
No |
| Channels |
Specific channels that are available for the audit or service |
Retail |
| Country |
Name of IMS audit country |
Switzerland |
| Description |
A brief overview of the service |
Projected information on prescriptions issued by doctors in outpatient care based on panel of 15 specialties. Applications include prescription market size assessment for selected specialties. |
| Formats |
Delivery formats of the service |
Electronic, Hardcopy |
| Frequency |
The base frequency of the audit: Weekly, Monthly, Quarterly, Semi-annually, etc. (If multiple frequencies are offered the most frequent level will be reported.) |
Monthly |
| Information Type |
Details the type of information provided in the service |
Sales |
| Level of Reporting |
Geographic reporting level available |
National |
| Local IMS Brand Name |
Full brand name of the audit |
Werbebulletin Publikumsmedien |
| Product Name (English) |
Full English name of the audit - the international name |
Promotion-Bulletin Mass Media |
| Regions |
Click the region for a list of countries
Asia Pacific
Europe
Latin America
Middle East
North America
Pharmerging
|
|
| Years of Backdata Available |
Years of back information currently available |
9 |
